Graphic Designer course near Chandigarh

Typography is an art of arranging the text to make it readable and appealing when displayed. It is basically the visual component of the written word. The typeface plays a very important role in your design. It can either improve or spoil the design. Graphic Designer course near Chandigarh. Being an effective typographer is more about good skills than good taste. When we talk about typography there are certain terms to keep in mind:

  • Leading
    Leading refers to the vertical space between each line. For legible text that is comfortable to read, a general rule is that the value of leading should be greater than the font size.
  • Tracking and kerning
    Kerning refers to adjusting the space between characters to create a good pairing.
    Tracking is similar to kerning but they aren’t the same, tracking refers to the space between all the characters and is usually apply equally.
  • Readability- readability refers to how easy it is to read phrases, words or sentences of a book, web page or an article.
  • Legibility- legibility refers to how easy it is to distinguish one letter from the other in a particular typeface

Typefaces to be used for body content

The two good choices for the body content are- old style serif and sans serif. Most of the other typefaces are too distracting. Serif fonts are much more readable on the paper since they lead the eye from one character to another, however, on screen, the sans-serif fonts consider to be more readable.

  • Lowercase and Uppercase
    Texts which are set in lower case are easier to read. However, when text is set in all caps, every word looks like a rectangle, therefore, it’s difficult to read. They give an impression of someone shouting.
  • Letter and Word Spacing

    Letter spacing refers to the amount of space between letters whereas work spacing refers to the amount of space between the words. Both affect the readability of the text to a large extent. Graphic Designer course near Chandigarh.