Digital Marketing

Best Digital Marketing Course in Zirakpur

EdCloud Academy provides Digital Marketing Training course in Zirakpur. Digital marketing is about reaching the right customers, at the right time, with the correct information, it is not just about advertising. EdCloud designed a course on Digital Marketing that will teach the students about the all aspects of digital marketing. Hence,Digital Marketing Course in Zirakpur is designed to equip you with the key theories and practical skills needed to chase an exciting career in digital marketing.
Digital Marketing course covers social media marketing, Search Engine Optimization, Online Reputation Management, Google Analytics, Google Adwords Training, Facebook Marketing, and many more which are highly demanding in the workforce nowadays.

Course Content

Pre-requisites:  10+2 or equivalent
Duration:           3/6 Months

Module 1 – Website Building

First Module of Digital Marketing course will equip you & make you understand the underlying technologies. Knowledge of HTML, CSS and WordPress helps groom up websites.  HTML and CSS are the foundation that many digital marketing tools run.

Digital Marketing course in zirakpur

  • HTML & CSS
  • WordPress setup & configuration
  • Website structure planning
  • Setting up forms in wordpress
  • Setting up ecommerce in wordpress
  • Implementation of google map in wordpress

Module 2 – On page optimization

Second module of Digital Marketing course will teach you optimization technique of both content and HTML source code. You will learn all measures that can be taken directly within the website in order to improve its position in the search engine ranking results.

Digital Marketing course in zirakpur

  • Keyword research
  • Optimize the webpages title, keyword & description
  • W3C validation of pages
  • Content optimization with keyword stuffing
  • Focus keyword vs keyword density
  • Image optimization
  • URL optimization
  • Optimization techniques

Module 3 – Off page optimization

Third module of digital marketing course equips you with and helps to understand all the measures that can be taken outside of the actual website in order to improve website position in search ranking. You will learn all measures that help create as many high-quality incoming links (backlinks) as possible.

Digital Marketing course in zirakpur

  • URL submission to search engines
  • Link Submission
  • Directory Submission
  • Forum Posting
  • Blog Posting
  • Blog Creation
  • Profile creation on directory sites

Module 4 – Social Media Marketing

Forth module of Digital Marketing Course helps in understanding, to build brand preferences, generate leads & mass audience on Social Media. You will learn to utilize the strength of social media for digital marketing.

Digital Marketing course in zirakpur

  • Facebook Marketing
  • Linkedin Marketing
  • Twitter Marketing
  • Instagram Marketing
  • Youtube marketing
  • Pinterest marketing

Module 5 – Analytics tools setup

Digital Marketing Course’s fifth module covers different analytics tools to measure, monitor and evaluate the website traffic and campaign statistics. You will learn to make business decisions from the metrics available in Digital Media.

Digital Marketing course in zirakpur

  • Implementation of Google webmaster
  • Setting up Google Analytics
  • how to Set up Google Tag Manager?
  • Google Adword set-up

Module 6 – SEO Technique

This module of Digital Marketing Course helps you understand the search engine as default entry point to internet. You will learn that how to get website listed among top search engine results.

Digital Marketing course in zirakpur

  • Brand/Reputation Management
  • Ecommerce Marketing
  • Affiliate Marketing
  • Lead generation
  • Landing pages generation
  • A/B Testing
  • Adsense
  • Competitor Analysis

Module 7 – Paid campaigning using Google and Facebook

Last module of digital marketing course will teach effective digital marketing strategy known as paid advertising. You will learn, how paid channel marketing can do wonders for website traffic.

Digital Marketing course in zirakpur

  • How to create Search Engine Display ads
  • Creating mobile display ads
  • Ads Creation for YouTube
  • Facebook ads creation

 

 

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